The Importance of Creativity and Fun in Business

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Sir Richard BransonAnyone who knows me can tell you that I have been a fan of Sir Richard Branson for a very long time and I was following his career back when I lived in Jersey over 28 years ago.

I am therefore eagerly looking forward to seeing him in Perth this weekend at the National Achievers Congress.

Thus it seemed timely to look back through my early notes, where I found this wonderful extract from his book, ‘Losing my Virginity’, which I highly recommend.

“Later, it became apparent to me that business could be a creative enterprise in itself. If you publish a magazine, you’re trying to create something that is original, that stands out from the crowd, that will last and, hopefully, serve some useful purpose. Above all, you want to create something you are proud of. That has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving; it has to be fun, and it has to exercise your creative instincts.”

Sir Richard Branson

So, if you are not having fun in your business, maybe it’s time to take a step back and review what you are trying to achieve.

Many people find it helpful to discuss that with a business consultant like myself.

If you would like to do that, please feel free to contact me.

Meanwhile, I’d highly recommend reading any of Sir Richard’s books, which will definitely make you think.

by Tony Inman

TONY INMAN is the CEO of Club Red Inspiration. An entrepreneur who has set up over 20 businesses, Tony is a business, life and mindset coach, consultant, mentor, presenter and trainer. A former mentor at Curtin University’s Centre for Entrepreneur-ship, he has coached hundreds of business owners and executives across the globe. Tony is the author of several books including ‘If Life’s Worth Doing, It’s Worth Doing Well.’ He is passionate about helping people to fulfil their potential and follow their dreams.