How You can use an Event like the City to Surf as a Catalyst for Change

Tony Inman talks about using events to tie in with your other goals
Tony Inman & Jo Small at the Perth City to Surf 2011

Tony Inman & Jo Small at the Perth City to Surf 2011

The following post was filed as a Club Red International Coaching Institute media release this week:

29th August 2011

How You can use an Event like the City to Surf as a Catalyst for Change
People who sustain the motivation to complete the City to Surf, often find they can use this new strength of mind to accomplish other goals.


Local business and life coach, Tony Inman, who is a specialist in change management and motivation techniques, said that he often advises his clients to draw on the experience of challenges like this as a source of personal empowerment.
“I myself have used this very event about seven times now to remind myself of my ability to commit to a personal goal,” said Mr Inman.
“A lot of people set New Year’s Resolutions or begin diet plans, but never stick to anything,” he said.
“But we coach them in how to see themselves crossing the finish line in their mind’s eye and how that would feel, long before the race actually even begins.”
“Making a real commitment to the person in your mirror and sticking to it, is one of the most rewarding things you can do in life,” he added.
Mr Inman said that he and his partner, Joanne had also used the race as an opportunity to create quiet time for chats, while walking or jogging around Perth’s lakes, parks and around the Swan River bridges.


Some of the lessons we can learn from completing the City to Surf are:

  • Exercise is crucial for our well-being –anyone can get off the couch and “find thirty minutes” a day
  • Achieving one goal empowers you to succeed with others
  • Helping local charities, like the Activ Foundation, for the disabled, is good for your soul
  • Running a business can be like running with fifteen thousand other excited people – lots of fun!


Mr Inman said that he had also used the race as an inspiration to give his body a break from alcohol for a month because he could tie the two goals together.
He added that although a twelve kilometre course was not everyone’s cup of tea, there are plenty of other community events that could be used as a similar motivational tool.
Club Red coaches business owners to be more effective, so that they can lead more fulfilling, less stressed and ultimately happier lives. Information is available from or by calling 0419 860 382.
Tony Inman has 34 years of management experience, mostly in retail, tourism and coaching, of which over 17 have been spent running his own businesses here in Perth.


by Tony Inman

TONY INMAN is the CEO of Club Red Inspiration. An entrepreneur who has set up over 20 businesses, Tony is a business, life and mindset coach, consultant, mentor, presenter and trainer. A former mentor at Curtin University’s Centre for Entrepreneur-ship, he has coached hundreds of business owners and executives across the globe. Tony is the author of several books including ‘If Life’s Worth Doing, It’s Worth Doing Well.’ He is passionate about helping people to fulfil their potential and follow their dreams.