Reasons Why Small Businesses Often Fail (No. 2) – Wrong People

The following is a media release issued on March 2nd, 2013 by Antony D Inman of Club Red Consulting

hire for enthusiasm

It’s great to know the secrets of so-called ‘success stories’ and their habits, but it’s just as important to learn from ‘failure’.

Perth business consultant, coach and mentor, Tony Inman explained that one of the key traits of the successful is that they are willing to learn from other peoples’ experience – good and bad.

“The old saying that you can’t put a square peg in a round hole absolutely applies to the world of business and the selection of personnel”, said Mr Inman.

“Most of us have experienced the rude check-out operator or the forgetful waitress in our daily lives and we know how frustrating that can be as a customer, so here’s a phrase to well and truly lock into your memory bank – ‘Hire for enthusiasm. Train for skills.’”, he continued.

The business coach explained that of course it helps a lot if the person already has the skills set and that in some industries there may have to be technical pre-requisites – e.g. It’s no good hiring someone as a welder, if they don’t know how to weld!

“My point really is that you are looking for someone whose philosophy, traits and values closely match those articulated in your mission statement”, elaborated Mr Inman.

mission statement

Define your mission!

“One of the issues for many small business owners who are often ‘under the pump’, is that they have not clearly identified their own values and have probably not taken the time, or don’t know how, to write down their purpose, vision and mission statement for the business. That’s a situation I come across a lot as a coach and mentor”.

Mr Inman remarked that it is also crucial to clearly define not only the role and responsibilities of the position, but to also define the traits, personality and attitudes of the ideal employee.

“The difference between hiring the right people and the wrong ones may mean the difference between success and failure – it really is that critical!” he asserted.

So, to ensure you select the right people:

•    Clearly define the role and responsibilities with a ‘job description’
•    Review your mission statement and identify the traits, attitudes and philosophy needed
•    Set your intention to find the ‘right person’ to join your team
•    Don’t settle for someone you know is not quite right – wait and if needed, readvertise
•    Reward the ‘right person’ properly – underpayment makes people feel ‘unappreciated’

“Remember that it’s not all just about the salary and the perks”, he continued, “People actually want to enjoy the experience of going into work, so things like: creativity, opportunity to grow, flexible working hours and especially working with a good boss and a good team of people make a huge difference”.

“With all of my businesses, if the employee was not working out, the first person I would look at was ‘me’. I’d ask myself, ‘Did I train them properly?’ or ‘Do they have the resources they need to do this job properly?’”

Mr Inman added, “Another key point to remember is that when you do stumble across one of those people whom you know is an absolute gem, hang onto them! Find them something to do to keep them in the company, until you can create the right position for them!” (Subject to your financial constraints of course).

The coach went on to talk about the importance of delivering feedback on performance.


Remember to acknowledge good work

“It should never come as a total shock to a staff member that you are not happy with their work standards. A lot of bosses think feedback stops when the ‘probation period’ ends, but it’s not true. We all appreciate a pat on the back for our efforts – it makes you feel wanted. It’s just as important, however to invest time in training people and showing them how to improve. I’m not saying you should micro-manage though, just that staff perceive you as a leader who cares about them when you put time into developing them”, said Mr Inman.


Mr Inman’s company, Club Red helps business owners to be more effective, so they can lead more fulfilling, less stressed and happier lives. Information is available from or by calling (08) 9328 2203.

Tony Inman is an entrepreneur, presenter and author with over 34 years of management experience, mostly in retail, tourism, transport and cleaning, of which over 19 have been spent running his own businesses here in Perth. He has also mentored at Curtin University’s Centre for Entrepreneurship.


Tony Inman - Club Red Managing Director

Business Coach, Consultant and Mentor

Tony Inman of Club Red is 'The Reinvention Specialist'

Tony Inman is a presenter, trainer and author

Tony Inman teaches 'Living the Dream'

Tony Inman is often called  ‘The Reinvention Specialist’


by Tony Inman

TONY INMAN is the CEO of Club Red Inspiration. An entrepreneur who has set up over 20 businesses, Tony is a business, life and mindset coach, consultant, mentor, presenter and trainer. A former mentor at Curtin University’s Centre for Entrepreneur-ship, he has coached hundreds of business owners and executives across the globe. Tony is the author of several books including ‘If Life’s Worth Doing, It’s Worth Doing Well.’ He is passionate about helping people to fulfil their potential and follow their dreams.