“The wind of change blows straight into the face of time like a storm wind that will ring the freedom bell for peace of mind” – prophetic and visionary words from the amazing rock band ‘Scorpions’ with that hauntingly beautiful song, ‘Wind of Change’. They were apparently talking about mankind’s evolution towards peace as the Berlin Wall was finally torn down. Alas we have not yet achieved world peace and may never be clever enough to do so, yet the song inspired hope and a belief in the possibility of change and progress.
(“Wind of Change” as written by Peter Frampton. Lyrics © EMI Music Publishing, Universal Music Publishing Group)
One thing that is clear, however is that the world IS constantly evolving and changing and if we want to succeed in business we need to evolve our businesses and we need to learn how to manage change in our organisations.
On Valentine’s Day this year, my partner surprised me with a delightful twilight sail on the old wooden, square rigged, tall ship, the Leeuwin II. This fantastic Ocean Adventure is a project that combines commercial tourism with an opportunity for young people to be involved in helping to crew the sea-going vessel. They even have a program for children with disabilities and offer a training course that leads to a Certificate 1 in Leadership Development.
The ship operates on a ‘Challenge by Choice’ basis in that participants can choose the extent of their involvement from helping to raise sails, to climbing the rigging, or simply relaxing and letting the crew take care of it all while they kick back.
As a business coach/consultant and mentor with a lengthy background in tourism, I was very impressed with their set up.
I can also highly recommend their cruises. We were treated to a delightful sail from Fremantle out towards Rottnest Island. I enjoyed helping out with raising a sail and Jo and I enjoyed some lovely champagne, pizza and chocolate cake (a perfectly balanced diet in my opinion!)
They have fulfilled the basics of what I believe are key to success in not only the tourism arena, but in most small businesses these days:
- They have designed a very marketable and appealing combination of products and services, with levels of choice.
- They have created a memorable experience for their customers.
- They have established uniqueness.
- They have trained their staff to be cheerful, attentive and perhaps even quirky.
- They make use of all the modern online marketing platforms.
- By helping young people they have added value to the community in a meaningful and ethical way, encompassing leadership development, teamwork, service and fun.
The Leeuwin Ocean Adventure Foundation is an exemplary model in many ways and it provokes questions for you small business owners out there, in particular:
Are you and your people trained and ready to hoist the sails for the winds of change and opportunity that are undoubtedly blowing your way?
If you’d like to chat about how to set your business up for growth, please feel free to send me an email or give me a call.
Don’t let opportunity pass you by like tumbleweed in a western movie. Make ready to hoist the mainsail 😀
Until next time, stay on course…
Meanwhile, here’s a link to that awesome song – Music video by Scorpions performing Wind Of Change. (C) 1991 The Island Def Jam Music Group