Stage One of Your Strategic Business Plan – Your Values, Purpose, Vision and Mission Statements
It all starts with an idea – a vision of what might be
Why is this so important? A key point to remember about today’s business world is that we are surrounded and impacted daily by constant change.
It was only in 1943 that the Chairman of IBM famously declared that nobody would ever buy, or have a use for, a personal computer (PC). That fixed viewpoint, proven with hindsight to have been a major misjudgement, could easily have caused the collapse of their business.
“I think there is a world market for maybe five computers.” – Thomas Watson, President of IBM, 1943
He wasn’t alone though…
“There is no reason anyone would want a computer in their home.”
– Ken Olsen, founder of Digital Equipment Corporation, 1977
A good plan sets you on a defined course
Even in 1995, the power of change was still being under-estimated – this guy invented Ethernet, yet listen to what he said…
“Almost all of the many predictions now being made about 1996 hinge on the Internet’s continuing exponential growth. But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” – Robert Metcalfe, founder of 3com, 1995
[Quotes Source, courtesy of: https://www.pcworld.com/article/155984/worst_tech_predictions.html – article by Robert Strohmeyer, PC World]
So you can see the importance of having a strategic plan for your business and updating it regularly!
Here’s our Stage One Offer… Your Values, Purpose, Vision and Mission Statements (part of your business planning)
Preliminary phone chat (15 to 30 mins together) to elicit your strategic planning thoughts
Discovery Session (average 60 to 90 mins together) – includes completing a ‘Club Red Personal Values Exercise’
Brainstorming session on your ‘Business Values, Purpose, Vision and Mission’ (your team are also welcome to sit in and contribute – average 90 to 120 mins together)
Writing up of your Mission Manifesto document (our time only)
Presentation of your Mission Manifesto document and discussion about findings and action to be taken (30 to 90 mins)
Recommended Retail Price $880.00 (incl. GST)
Launch into Spring with this Special Offer only $299.00* (Incl. GST)
Having this plan will give you far greater clarity in your business and can unite your team!
Order now by messaging Tony on 0419 860 382, or by contacting via this website.
* NB. This is a limited special offer. Club Red reserves the right to withdraw this offer if we are too busy to fulfill all of the requests.
Stage Two Offer – A Full Strategic Business Plan
Your Strategic Business Plan is a very important thing that most small business owners don’t even bother doing. They may lack the writing or forecasting skills; they usually don’t think they have the time; and often they can’t see the point. Even if they do write one during the research or start-up phase of their business, they rarely revisit it for a review.
Most coaches will tell you that it’s good practice to regularly review your business plan – ideally every six months at least, but in practice it should become a working reference document to which you can refer, so you can stay on track.
A strategic business plan enables you to crystalise your thoughts and ideas; to capture them for ongoing reference; to analyse your performance as your business goes through change; plus, it is usually required by any money-lenders if you need financial investment or borrowings to grow your business or buy plant or equipment.
Here’s what we include:
It’s important to know what your values are
Section One – Executive Review of Values, Purpose, Vision and Mission Statements
- Preliminary phone chat (15 to 30 mins together)
- Discovery Session (average 60 to 90 mins together) – includes completing a ‘Club Red Personal Values Exercise’
- Brainstorming session on your ‘Business Values, Purpose, Vision and Mission’ (your team are also welcome to sit in and contribute – average 90 to 120 mins together)
- Writing up of your Mission Manifesto document (our time only)
- Presentation of your Mission Manifesto document and discussion about findings and action to be taken (30 to 90 mins)
He/she who fails to plan, plans to fail.
Section Three – Marketing Plan (Deliberately before section Two)
- Marketing Discussion Session (average 60 to 90 mins together – if not covered in the first Discovery Session)
- SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)
- Development of your marketing plan to market your existing products and services – including offline and online strategies
- Identification of marketing systems and promotional initiatives and skill requirements, plus skills and knowledge gaps
To save you a lot of reading, we’ll summarise the rest…
These areas will be drafted by us, discussed and amended with you and a revised plan will be presented.
Section Two – Administration Plan and Human Capital Needs
Basically covering your supporting administration needs and infrastructure; payroll and your staffing and succession planning.
Section Four – Your Financial Plan
Basically covering your funding requirement needs, cash flow and profit & loss forecasting and cash control.
In business you have to assemble all the pieces of the puzzle together
Section Five – Your Operations and Systems
Basically covering your policies and procedures, systems and processes.
Section Six – Your Personal and Professional Training and Development
Basically covering all of your quality assurance planning.
Section Seven – Your Sales, After-Sales Service and Customer Retention Strategies
Basically covering the sales process, sales aids and sales skills to sell, upsell and retain customers.
Section Eight – Projects, Ideas and Miscellaneous
Basically covering any new projects or ideas that are still at the research and development stage.
Conclusion
Writing the first draft of the strategic plan, going through it with you, amending it and retyping it.
Recommended Retail Price $2,499.00 (incl. GST)
Launch into Spring with this Special Offer only $999.00* (Incl. GST)
Having this plan will give you far greater clarity in your business and can unite your team!
It will also help you look more professional and focused if you need to raise funds from a lender to finance your business growth!
Order now by messaging Tony on 0419 860 382, or by contacting via this website.
* NB. This is a limited special offer. Club Red reserves the right to withdraw this offer if we are too busy to fulfill all of the requests.
David Payne
“Tony has helped me define our company’s purpose, values, vision and mission.
We are now growing our business to the next level with even greater clarity and cohesion.
I think that where he adds the most value is when he comes in and helps owners define what it is that they find hard to, or do not have the time to, articulate.
I am definitely happy. ”
David Payne – CEO, The Accounting Department, North Perth WA